Storytelling is the most powerful tool you have to share your message and inspire others to spread it for you through word-of-mouth. It’s also a great barrier for many innovative ventures around the world maximizing social impact alongside profits.
In his book Traction, Gabriel Weinstein reveals how most startups end in failure : Almost every failed startup has a product. What failed startups don’t have is traction — real customer growth.
What separates successful businesses from passion projects is that they have built audiences because they are excellent storytellers. Clearly, most new ventures have wonderful products or services with incredible solutions but that’s not enough to build a massive customer base that will be motivated to take action.
The most successful ventures are those that don’t just post pretty pictures of themselves on social media but they share their exact methods to inspire or empathize with their fans. What sets them apart is a unique story of what’s possible and a distinctive brand that is deeply personal.
Studies show that we learn and remember a message best when it is packaged and delivered through narrative storytelling. Literally, the power of a great story is that it is a blueprint for transformation. Everyone has dreams that they have yet to realize and chase after. They just need a great storyteller to give them an example to follow and then motivate them to take action.
The Power of Storytelling to help us… all!
The internet has democratized business and social networks are easily accessible. A smartphone can now bridge shade-grown Arabica coffee farmers in Laos to roasters in Brooklyn. Still, online platforms often exploit and exacerbate existing inequalities in society, even while promising to be the great equalizers.
Why? People around the world and many organizations that serve them now have access to the tools but lack the knowledge or skills to grow audiences.
The world is breaking up into the ‘elite global educated class’ and everybody else. The elites by and large control things. They control the money. They control the rules on how you make it. They also control the social capital. They set/define what is acceptable, what is allowable, and what is frowned on. And you need to know how to talk to them!
We Are All Called To Be Storytellers Now
No matter where they are, all professionals and business leaders in the 21 century will be valued for their ability to create stories that will captivate their audiences.
Those of us who answer this calling by thinking deeply about who we are, how we can serve our audience and what makes us different will have an unbeatable advantage.
Those of us who answer this calling can also choose to help ‘others’ outside the ‘globally educated class’ to not only make a difference in the world but benefit from serving something bigger than themselves.
It’s not hard to make a difference. Contact a growing social enterprise solving a problem that’s important to you. Help them write a press announcement, sale ‘copy’, or direct marketing material. You’ll benefit from new friends, a diversified network, deepen skill set, and a new perspective. If you don’t know where to look you can check outTripstigator.com or some of the other platforms where you exchange professional skills for making a difference.
Source material from Kyle Pearse(@kaaist) at diygenius.com : Source